A year ago, Greggs launched its vegan sausage roll and jumped on the craze for plant-based food. It was a bold move for a company known to many for its old-fashioned sausage rolls, but it appears to have paid off.
Ned Hammond, an analyst at Berenberg, said the launch produced a “massive brand-awareness spike”.
It helped the Newcastle-based company issue five profit upgrades last year and propelled its shares to a record high of £24.66 in July. The shares dipped in November, but earlier this month, Greggs signalled it had enjoyed a record 2019 and that as a reward it would hand a £7m bonus to staff.
Then last week it moved into home delivery by announcing a tie-up with Just Eat — the latest